Send a commercial email under CAN-SPAM

Practice the FTC CAN-SPAM order from email-marketing training. The send is not released until the header, the ad disclosure, the physical address, and a working unsubscribe are present. Opt-outs are honored within 10 business days.

  1. Confirm the message is commercial.
  2. Use an accurate from-line and header.
  3. Write a non-deceptive subject.
  4. Identify the message as an advertisement.
  5. Include a valid physical postal address.
  6. Include a working unsubscribe mechanism.
  7. Honor opt-out requests within 10 business days.
  8. Send only to addresses you are allowed to use.
  9. Do not hide the sender.
  10. Do not use a harvested list.